A new wave of workout clothing brands is making waves, offering stylish and functional alternatives to the big-name labels. These lesser-known companies are redefining activewear with innovative designs, sustainable practices, and a focus on inclusivity. Whether you’re a yoga enthusiast, a gym rat, or simply someone who appreciates comfortable athleisure, these brands are worth exploring. Explore workout clothing brands that might not be on your radar yet but definitely should be.
Girlfriend Collective
Girlfriend Collective is revolutionizing the activewear industry with its commitment to sustainability and size inclusivity1. Founded in Seattle, this brand transforms recycled materials, including plastic water bottles, into sleek, high-performance activewear. Their eco-conscious approach extends beyond just using recycled materials; they also ensure ethical manufacturing practices with SA8000 certification.
What sets Girlfriend Collective apart is their extensive size range, catering to women of all body types. Their compression leggings, high-neck sports bras, and unitards are not only functional for workouts but also stylish enough for everyday wear. The brand’s focus on comfort and versatility makes their pieces perfect for transitioning from yoga class to running errands.
Outdoor Voices
While Outdoor Voices has gained some recognition in recent years, it’s still considered a relative newcomer compared to mainstream athletic brands. Known for their colorful leggings and comfortable tops, Outdoor Voices champions the concept of “Doing Things” – encouraging an active lifestyle that goes beyond traditional exercise.
The brand’s approach to activewear blends performance with everyday wearability. Their pieces are designed to support various activities, from high-intensity workouts to leisurely walks. Outdoor Voices’ commitment to creating versatile, stylish activewear has made them a favorite among those who appreciate a more relaxed approach to fitness fashion.
Löle
Born in Montreal, Löle (which stands for “Live Out Loud Everyday”) has been quietly making a name for itself in the activewear world since 2002. The brand’s strength lies in its ability to create versatile pieces that transition seamlessly from workout to everyday wear. Löle’s designs are not just about looking good; they’re about feeling good and performing well in various activities and climates.
Löle stands out for its commitment to sustainability. The brand also organizes events like the Löle White Tour, uniting communities through yoga and meditation. With its focus on versatility, sustainability, and community engagement, Löle is carving out a unique space in the activewear market.
LSKD
LSKD, an Australian brand, is making waves in the activewear scene with its blend of style and functionality. The brand caters to those who seek high-performance gear that doesn’t compromise on aesthetics. LSKD’s collection includes a wide range of products, from training gear to yoga wear, all designed with the modern athlete in mind.
What sets LSKD apart is its commitment to creating gear that supports various activities while maintaining a street-ready look. Their designs often feature bold patterns and colors, appealing to those who want their workout clothes to make a statement. With options for both men and women, LSKD is quickly becoming a go-to brand for fitness enthusiasts who value both form and function.
BornPrimitive
BornPrimitive is a veteran owned and operated company that’s gaining traction among serious athletes and fitness enthusiasts with its focus on high-performance activewear. BornPrimitive’s gear is designed to withstand intense workouts, making it a favorite among CrossFit athletes and weightlifters.
The brand prides itself on using high-quality, durable materials that can handle the rigors of intense training sessions. Their products often feature reinforced stitching and sweat-wicking fabrics, ensuring comfort and longevity. BornPrimitive’s no-nonsense approach to activewear appeals to those who prioritize performance above all else.
POPFLEX
POPFLEX, another brand not directly mentioned in the search results, deserves attention for its unique approach to activewear. Founded by fitness influencer Cassey Ho, POPFLEX combines fashion-forward designs with functional workout gear. The brand is known for its vibrant colors and feminine aesthetics, appealing to those who want their workout clothes to be as stylish as they are practical.
What sets POPFLEX apart is its community-driven approach to design. The brand often incorporates feedback from its loyal customer base, resulting in products that truly meet the needs of its users. From leggings with pockets to sports bras with adjustable straps, POPFLEX’s attention to detail and user-centric design philosophy has earned it a dedicated following.
Workout in Style
These six brands represent the exciting diversity in the current activewear market. From sustainable practices to innovative designs, each offers something unique for fitness enthusiasts. As the lines between workout wear and everyday fashion continue to blur, these brands are at the forefront of creating versatile, stylish, and functional clothing that meets the demands of modern, active lifestyles.